The new series ‘Fight Inc.’ features a behind-the-scenes look at the 30th anniversary year of the UFC
2023 marked the 30th anniversary of the UFC, the world’s leading mixed martial arts organization. To celebrate this milestone, the UFC had an epic year, with memorable fights, record-breaking events and the recognition of new stars, such as Brazilian Alex Poatan Pereira. In ‘ Fight Inc.’, the UFC provides unprecedented behind-the-scenes access to the historic year. (‘Fight Inc.’ arrived on UFC Fight Pass, June 8th 2024 Saturday!)
The documentary series premiered exclusively on UFC Fight Pass: the UFC’s streaming platform. Over the course of three episodes, ‘Fight Inc.‘ showcases the daily battles fought by UFC CEO Dana White and his team, as well as presenting the stories of some of the Octagon’s biggest stars, such as heavyweight champion Jon Jones and bantamweight champion Sean O’Malley.
Here is the new series “Fight Inc.’ Episode synopses:
‘Fight Inc.’ – EPISODE 1 – “Fighting is in Our DNA“
‘Fight Inc.’ begins with behind the scenes access to the UFC and the leadership of its President and CEO, Dana White. A perpetual cycle of chaos and stress ensues as the UFC begins its 30th year of operation, but White wouldn’t have it any other way. With the return of UFC legend Jon Jones, they look at his difficult past and preparations for his glorious return.
‘Fight Inc.’ – EPISODE 2: “Star Power” (Undeniable Star)
With the UFC’s 30th year in full force, episode 2 of ‘Fight Inc.’ follows the rise of UFC superstar Suga Sean O’Malley. They closely follow his personal and professional life, starting with his humble background in Helena, Montana, to his arduous journey to the top of the UFC bantamweight division. Meanwhile, Dana White looks back to his Boston roots for an exclusive look at how he got his start in the fight world, and became the biggest fight promoter in the entire world.
‘Fight Inc.’ – EPISODE 3: “Building Sandcastles” (Accomplishing the Impossible)
Episode 3 of ‘Fight Inc.’ continues with the UFC’s 30th year coming to a close, the pressure mounts with a plethora of unexpected changes…belts change hands and more controversial figures gain strength. When a high-level fighter pulls out of a fight due to injury, everything turns to chaos for the biggest fight of the year. And that’s all in just one day’s work for Dana White and the UFC organization. Episode 3 rings with the central theme that in the UFC offices behind the scenes, everyone overcoming adversity to year’s end is a must.